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 Because hair care is a matter of confidence

Cosmetic products have to meet the highest standards. State-of-the-art manufacturing methods and optimised ingredients are of utmost importance in the development of innovative cosmetic products. Consumers often find the complex formulations anything but understandable. Wella AG is therefore making every effort to ensure the greatest transparency possible. To know that your hair gets optimum care isn't enough for you, is it? You also want to know how that care works.

When selecting the raw materials to be used Wella sets great store by consumer and environmental protection. Renewable raw materials will be chosen wherever possible.

To give you fully detailed information about the ingredients of our products, the official terms of INCI (International Nomenclature of Cosmetic Ingredients) and CFTA (Cosmetic, Toiletry and Fragrance Association) are stated on the product packages. Our dictionary of ingredients tells you what these terms stand for - from Acacia Catechu through Ziziphus Spina Christi.

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